Most Fashion & Beauty brands have the same desire: higher revenue and faster growth at a lower cost. Sounds impossible?

Marketing Automation meets this challenge by automating monotonous marketing processes, tracking customer engagement, and delivering personalized experiences to each customer across a variety of channels, including email, SMS or social media.

What is Marketing Automation?

Marketing automation is a software that systematizes the actions of marketing campaigns such as emails, social media, SMS and other actions, making these jobs easier and less time-consuming.

As a result, marketing automation enables strategic, creative campaigns to generate results. Marketing automation also gives marketers the ability to create consistent, one-on-one cross-channel journeys that deliver a consistent, connected customer experience.

One of its primary purposes is to deliver the right content, at the right time, to the right customers, in turn nurturing their trust for the brand.

How can Marketing Automation help your business?

Increase productivity

Imagine segmenting your customers and sending thousands of messages daily manually. Using marketing automation allows your team to be faster, more efficient focusing on content creation and strategy.

Increase CLV

Marketing automation armed with Artificial Intelligence can successfully increase customer engagement and grow the frequency and value of purchases with personalised cross sell and upsell campaigns.

Generate leads

One of the main challenges entrepreneurs face is how to get more leads/customers online. Marketing automation can turn anonymous visitors into registered contacts using banners, pop-ups or live chat.

Increase conversion rate

Marketing automation helps you increase major conversion rate metrics like Open Rate, Click Through Rate, Lead Conversion Rate and above all Sales Conversion Rate. Higher conversion means more sales.

Reduce costs

Why pay for separate digital tools if an all-in-one marketing automation software can replace mail marketing, live chat and CRM subscriptions. Reduce your license and labour costs and achieve more.

Increase customer loyalty

Customer loyalty goes beyond financial transactions. Loyal customers do not just buy more but advocate the brand to other potential clients, by recommending to friends, sharing posts or writing reviews.

Choose the right Marketing Automation strategy

WELCOME SERIES

A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business. Welcome emails have 86% higher open rates than other marketing emails, making them a crucial first step in your Marketing Automation journey.

ABANDONED CART

Abandoned cart emails can help you bring customers back and secure a sale. According to market research, 74% of customers abandon their online shopping carts. By sending a reminder, customers are more likely to return to your site to finish their purchase, helping you win back your customers and secure sales.

NEWSLETTER

Customers who recieve newsletter emails spend 138% more than people who don't receive them! Newsletters which follow effective email processes and distribute engaging content, strengthen your target markets connection to your brand. By connecting with that audience and informing them alongside selling, you’re ultimately developing brand loyalty and an effective long-term relationship.

BIRTHDAY MAILS

Birthday emails can help you generate more sales, but more importantly- strengthen your relationship with your customers and encourage brand loyalty and enthusiasm on their side. Birthday emails have a 481% higher transaction rate than promotional emails. If you are not already collecting Date of Birth data, you should get a jump start on that!

CROSS SELL SERIES

Cross selling is a sales strategy, offering customers and potential buyers complementary products that provide additional functionality to a product already purchased or intended to be bought. It is a powerful technique that, when used correctly, will bring significant benefits to both your customers and your business.

UPSELL SERIES

Upselling is when you’re selling a larger, more expensive version of the product offered. This can be an limited edition product, an extended membership plan, a newest version or design, or something similar. Essentially, you’re still selling the same product but at a higher rate and for an added benefit.

PROMOTIONS

Create an automated workflow for important commercial events and holidays like Black Friday, Halloween, Christmas or Seasonal Sales and implement efficient campaigns effortlessly year after year.

Ready to scale up

your business?

Book a demo